1 IRI, 13 weeks ending June 17, 2018.
Since our 2011 baseline, the percentage of our product portfolio with sustainability improvements has increased steadily, from 7 percent in our first year to 49 percent in 2017, our most recent available data.
To meet our 2020 goal, we have established four pathways for improving the sustainability of our products and packaging, allowing each brand to consider which approach makes the most sense while delivering superior consumer value. These options include 1) reducing materials; 2) using more sustainable materials; 3) reducing the amount of water or energy required by consumers; and 4) sourcing materials more sustainably.
Most of our product sustainability improvements have been achieved through material reduction in the product or package, or both. This helps minimize the footprint associated with the materials saved and reduce the transportation footprint because we can load more product onto fewer trucks for distribution.
We’re just shy of our 2020 goal two years ahead of schedule and expect to meet the goal next year. Looking beyond 2020, we anticipate needing to shift more of our efforts beyond material reduction because opportunities for further material efficiency gains will be more limited.