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2020 Strategy

In its sixth and penultimate year, our 2020 Strategy continued to serve as a guidepost for the company. Value, Innovation and Leadership, hallmarks of our business and corporate responsibility strategies, drive us toward our goal of Good Growth — that’s profitable, sustainable and responsible.

Mission

We make everyday life better, every day.

Objective

Be the best at building big-share brands in midsized categories.

Commitment

Leverage environmental, social and governance performance to help drive long-term, sustainable value creation.

Annual Long-Term Aspirations

Grow
Net Sales By
+3-5%
Expand
EBIT Margin
+25-50
Basis Points
Deliver
Free Cash Flow as a % of Net Sales
11-13%

Operating Model

Factors Driving Our Business Success

To achieve our business goals, we need to leverage the unique attributes of our company; strengthen our relationships with important partners such as our employees, non-retail customers and communities; and manage external factors that can influence our success.

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Foundation
  • Our Values
    • Do the right thing
    • Stretch for results
    • Take personal ownership
    • Work together to win
  • Our Resources
    • Consumers
    • Employees
    • Retail and Non-Retail
    • Customers
    • Suppliers and Other
    • Business Partners
    • Communities
    • Investors
    • Civil Society/NGOs
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Our
Relationships
  • Consumers
  • Employees
  • Retail and Non-Retail
  • Customers
  • Suppliers and Other
    Business Partners
  • Communities
  • Investors
  • Civil Society/NGOs
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External
Influences
  • Laws and Regulations
  • Global Economy
  • Natural Resources
  • Competition
  • Raw Materials and Other
    Input Costs