We believe that building trust among our stakeholders is important to building successful brands. That’s why we conducted a materiality exercise1 to identify our corporate responsibility priorities.2 These focus areas and corresponding matrix, developed with guidance from a third party, capture the company’s highest corporate responsibility priorities and, therefore, those areas where we should be placing the greatest emphasis. They are based on a review of the company’s 2020 Strategy, as well as feedback from Clorox employees and external stakeholders.
The matrix below shows our top 17 corporate responsibility priorities presented in relative importance to each other.
1 Based on assessment conducted in 2016.
2 “Corporate responsibility priorities” is used to avoid confusion with the financial meaning of the term “materiality.”