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What’s in a
Brand?

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EVERYTHING.

value

What puts our brands on top?

Products people want or need at the right price. It’s no wonder a growing number of consumers say our brands are superior to the competition’s, based on price, perception and the products themselves.

That’s the strength
of our unique and
differentiated portfolio.

innovation

How do you inspire consumer loyalty?

One bright idea after another. Like how we reinvent our Clorox® brand beyond classic bleach. Creating the Clorox Scentiva® line of cleaners boasting experiential fragrances. Stepping up the performance of bleach through the power of Cloromax®. That same zest for innovation permeates everything we do — from breakthroughs in technology and operational processes to pioneering work in our communities.

That’s the way Clorox
people and brands stay
ahead of the competition.

leadership

What drives it?

Investing in our people and promoting an inclusive culture where diverse teams are empowered to take bold actions to drive growth. Building trust by adhering to our values, protecting our planet and supporting our communities. A portfolio of purpose-driven brands in new and adjacent categories.

The result?
Good GrowthTM that is profitable,
sustainable and responsible.

Benno Dorer
Chair and Chief Executive Officer

Letter To Stakeholders

What’s in a
Brand?

Everything we need to be
fundamentally strong
through every type
of business environment.

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