GRI

2020
strategy

The Clorox Company remains focused on what we believe are the highest-value opportunities for driving long-term, profitable growth and generating strong total stockholder returns while maintaining our commitment to environmental, social and governance performance. The four strategy accelerators introduced last year continued to guide our investment decisions and helped propel sales and earnings growth in fiscal year 2016.

MISSION

We make everyday life better, every day.

OBJECTIVE

Be the best at building big-share brands in midsized categories.

commitment

Leverage environmental, social and governance performance to help drive long-term, sustainable value creation.

strategies

1

Engage our people as business owners.

2

Increase brand investment behind superior value and more targeted 3D innovation (at the moments of consumer choice: desire, decide and delight).

3

Grow into profitable new categories and channels.

4

Fuel growth by reducing waste in our work, products and supply chain.

accelerators

  • Growth Culture
  • 3D Technology Transformation
  • 3D Innovation
  • Portfolio Momentum

long-term aspirations

GROW

NET CUSTOMER SALES BY

+3-5%

PER YEAR

EXPAND

EBIT MARGIN

+25-50

Basis
Points

PER YEAR

deliver

FREE CASH FLOW AS % OF SALES

10-12%

PER YEAR

operating context

Factors Driving Our Business Success

To achieve our business goals, we need to leverage the unique attributes of our company; optimize our relationships with important partners such as our employees, retail customers and communities; and manage external factors that can influence our success.