In response to disasters such as hurricanes Florence and Michael and Midwest U.S. flooding, we donated more than 10,000 cases each of Clorox liquid bleach and Glad trash bags, over 3,500 cases of Clorox disinfecting wipes, three truckloads of Kingsford charcoal and 1,000 Burt’s Bees lip balms, working primarily with our partner, the American Red Cross. The Clorox Company Foundation donated an additional $200,000 to the American Red Cross, and employees donated nearly $50,000 through our workplace giving program, which included matching funds from the foundation.
Our brands continued to engage in cause-marketing programs that are both consistent with their purpose and meaningful to consumers:
The RenewLife brand joined the Whole Foods 2019 Supplier Alliance for Microcredit and pledged $50,000 to The Whole Planet Foundation to provide small loans to the world’s poorest people — mostly women — to create or expand businesses to pull themselves and their families out of poverty.
As part of a bold new goal to eradicate newborn mortality from vitamin-deficiency diseases by 2030, the Rainbow Light brand kicked off the Rainbow Light Shine Your Light™ campaign to make nonprofit Vitamin Angels’ first-ever U.S. vitamin drops, delivering vitamins to 25 women’s shelters coast to coast to celebrate their 25-year partnership.
Supplied charcoal for 80,000 Meals in 8 cities
» Showing faith in the power of barbecue, the Kingsford brand sponsored Operation BBQ Relief’s Breaking Bread Tour, supplying charcoal for events in eight cities where 80,000 meals were served to raise awareness of the needs within the military and among first responders and others in need.
» The Scoop Away® brand partnered with cat celebrity Lil BUB on her mission to spread positivity and acceptance for animal welfare and pets with special needs by creating a limited-edition box featuring Lil BUB on millions of their packages and donating to Lil BUB’s BIG Fund for the ASPCA (The American Society for the Prevention of Cruelty to Animals).
6,000 BEE SPECIESmapped worldwide
» With a commitment to protecting pollinators, biodiversity and the environment, the Burt’s Bees brand partnered with the E.O. Wilson Biodiversity Foundation to fund the mapping of 6,000 bee species worldwide. The brand also donated to the National Parks Foundation while encouraging others to give to the U.S. national park system through a social media campaign, Let’s Stand United for Nature, reaching over 6.5 million people.
2020 Strategy Recap
During the period, we donated close to $50 million worth of products including Clorox liquid bleach, Glad trash bags, Clorox disinfecting wipes, Burt’s Bees lip balms and Kingsford charcoal. Working primarily with our partner, the American Red Cross, some of our donations in the U.S. went toward helping victims of natural disasters, including seven major hurricanes, floods in multiple states and wildfires in California. Outside the U.S., we provided assistance following a typhoon in the Philippines; an earthquake in Ecuador; floods in Canada and Peru; and global disease outbreaks such as Ebola in West Africa and Zika, for which we offered support in the Dominican Republic. Through The Clorox Company Foundation Employee Emergency Assistance Fund, we also helped 48 employees directly impacted by Hurricane Maria in Puerto Rico.
Red Cross workers in a Fayetteville, North Carolina, warehouse help load products onto trucks to help those affected by floods following Hurricane Florence. Photo by Daniel Cima/American Red Cross.
$50M in product donations
We refined The Clorox Company Foundation focus areas and introduced an urban farming program that expanded our commitment to health and wellness through a pledge of $1 million in grants over four years. These farms are helping to strengthen disadvantaged communities by addressing food scarcity through nutrition education and by removing barriers to eating nutritious food.
The Burt’s Bees brand began an initiative to strengthen 10 global supplier communities’ capabilities in areas such as access to clean water, women’s and children’s empowerment, health and safety, and biodiversity by 2020. To date, the initiative has benefited over 6,000 people globally in countries including Tanzania, Vietnam and Burkina Faso.
Our Clorox brand donated nearly $800,000 in products and funds to organizations DonorsChoose.org, Visiting Nurses Association, Families Fighting Flu and Alliance for a Healthier Generation to help families fight the flu and keep classrooms clean, particularly in January when classrooms are low on supplies, as well as the more traditional fall back-to-school period when cold and flu season begins in earnest.
The Burt’s Bees brand launched the Bring Back the Bees program in 2016, in partnership with Rural Advancement Foundation International and public conservation and farm service agencies, planting 15 billion seeds alongside approximately 145,000 acres of farmland to provide pollinators with nourishing forage.