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2019 Integrated Annual Report
2 strategy leaves

Corporate Responsibility Highlights

Make responsible products responsibly

Loop logo

To explore new product designs and commerce models based on a circular economy, a Clorox disinfecting wipes product and Hidden Valley topping and dressing product joined TerraCycle’s Loop pilot program, which launched in the U.S. Mid-Atlantic region in May. First announced at the 2019 World Economic Forum, Loop is a sustainable online shopping platform enabling consumers to purchase commonly used products from leading consumer brands in customized, durable packaging that are delivered to their homes in a reusable shipping tote. Once products are used, the packaging is collected, cleaned, refilled and reused. Our Loop participation builds on engagement with other TerraCycle programs for our Burt’s Bees and Brita brands that reduce waste and strive for innovative sustainable product solutions.

Our Burt’s Bees and Glad businesses participated in the inaugural Ocean Plastics Leadership Summit. Photo: Bryan Liscinsky

  • Leaders from our Burt’s Bees and Glad businesses joined academics, NGOs, scientific experts and other stakeholders to participate in the inaugural Ocean Plastics Leadership Summit. The summit was a forum to develop innovative solutions to the causes of plastic waste, which is posing a threat to oceanic ecosystems.

in recycled content
in Burt’s Bees
container packaging

» The Burt’s Bees brand redesigned its lip balm tubes to be made with 50% post-consumer recycled plastic, which helped the business exceed its 2020 goal to increase the recycled content of primary container packaging by 40%. The brand is also leading the industry by introducing post-consumer recycled plastic into the flip-top closures for its 4-ounce and larger flexible tubes for lotions, creams, facial cleansers and soothers.

» By optimizing its packaging and streamlining sizes, the Kingsford brand was able to maximize the number of charcoal briquets in its bags while reducing packaging by an average of 7% per pound of charcoal on two-thirds of its packaging where these improvements were made.


less resin used annually in
Glad kitchen trash bags

» Across its kitchen trash bag portfolio, the Glad brand combined its new dual-layer technology with superior quality resin to create stronger bags using nearly 20 million fewer pounds of resin annually while offering consumers the benefits of reinforced strength and extra leak protection.

2020 Strategy Recap

domestic retail sales
volume carries
How2Recycle label
  • As a member of the Sustainable Packaging Coalition, we helped to bring standardized recycling labeling instructions to packaging by being an early adopter of the How2Recycle label. Across our portfolio, about 92% of our primary packaging by global retail sales volume is recyclable, and more than 85% of our domestic retail sales volume carries the How2Recycle label.

Product Sustainability
Improvements by Year


Our transition to concentrated Clorox bleach saves resources across the life cycle of the product, from raw materials through manufacturing and shipping, to even when the consumer recycles the bottle. The savings add up to 225,000 megawatt hours of electricity, 196 million gallons of water, 16 million pounds of paper and 10 million pounds of plastic annually.


Brita packaging is redesigned to better showcase the pitcher, improve our presence on shelf and use fewer resources. Instead of a fully enclosed cardboard box, the new packaging features an open cardboard base that reduces the environmental footprint of the package by 50% and saves about $100,000 annually.


Fresh Step extreme lightweight litter is introduced to the U.S. market, offering an option that’s 30% lighter than traditional litter along with sustainability benefits derived from less material used and a smaller transportation footprint.


A new Kingsford charcoal briquet is introduced that is optimized for air flow, reducing materials by 7%. With a lighter-weight product, we can load more charcoal onto trucks, saving over 1 million transportation miles while providing our consumers with a faster-lighting briquet.


  • For its facial towelettes, the Burt’s Bees brand replaces the hard plastic opening with an adhesive closure, eliminating approximately 108,000 pounds of hard plastic from production annually and keeping it out of waste streams. A redesigned cardboard display tray for the towelettes also uses 90,000 pounds less paperboard per year.
  • In support of our goal to eliminate all PVC packaging, which we are on track to achieve globally by 2020, excluding acquisitions made during the goal period, we changed the material used for our Kingsford charcoal lighter fluid packaging to more environmentally friendly PET.


  • By investing in our manufacturing process and equipment, we were able to reduce resin by 20 million pounds annually in Glad kitchen trash bags in 2017 and 2018, creating a new, patent-protected product that offers greater value to consumers.
  • The Brita brand’s line of Stream pitchers – featuring Filter-As-You-Pour® technology, which allows users to fill the pitcher quickly and pour immediately – no longer requires a water reservoir, enabling us to use 30% less resin than our standard model with equal capacity.


A Hidden Valley Ranch brand packaging redesign reduces the amount of plastic needed for bottles by a projected 1.5 million pounds annually while also replacing the screw-on cap with a flip-cap lid that is easier to open and close.