GRI

The Clorox Company’s
Evolution in Health & Wellness

On May 3, five businessmen invest $100 each to found America's first commercial liquid bleach factory, the Electro-Alkaline Company.

1913

Commercial production of a concentrated industrial-strength bleach with 21 percent sodium hypochlorite begins.

1914

The company develops a less-concentrated version of liquid bleach for home use, touted as a "bleacher, germicide, cleanser and disinfectant."

1916

Bleach earns exalted status during World War II because it could disinfect wounds, neutralize enemy gases and purify water.

1941

Liquid bleach is used to scrub down the Apollo 11 astronauts after their lunar landing to help guard against “moon germs.”

1969

The company introduces Tilex® instant mildew stain remover nationally in the U.S.

1981

The Ayudín® bleach and cleaning brand becomes part of the product portfolio in Argentina.

1986

The company begins marketing Brita® water filtration products in the U.S.

1988

Poett® cleaning products are the latest addition to the portfolio in Argentina.

1996

The company aids in relief efforts after Hurricane Katrina, a South Asian tsunami and a typhoon in Malaysia.

2005-06

The Hidden Valley® brand launches the Love Your Veggies campaign to help educate children about nutrition.

2006

Seizing on the health and wellness consumer megatrend, Clorox acquires Burt’s Bees®, a leader in the natural personal care category.

2007

The company launches the Green Works® line of naturally derived cleaners into the mainstream cleaning aisle.

2008

Clorox is first major consumer packaged goods company to voluntarily disclose cleaning and disinfecting ingredients for U.S. and Canada.

2009

Clorox Commercial Solutions® germicidal bleach becomes first product to get EPA registration for killing C. difficile spores on hard, nonporous surfaces.

2009

Clorox acquires Caltech Industries and its Dispatch® brand, becoming a leading provider of bleach-based disinfectants in healthcare.

2010

The company initiates the Clorox® Safe Water Project to provide people in a rural area of Peru with access to safe drinking water.

2012

The company donates 36,000 bottles of Clorox® regular bleach to help with Ebola prevention and control in Sierra Leone and Liberia.

2014

The company’s professional division begins marketing the Clorox Healthcare® Optimum-UV® system.

2014

Clorox expands into the digestive health category with the acquisition of the Renew Life® brand.

2016