On May 3, five businessmen invest $100 each to found America's first commercial liquid bleach factory, the Electro-Alkaline Company.
Commercial production of a concentrated industrial-strength bleach with 21 percent sodium hypochlorite begins.
The company develops a less-concentrated version of liquid bleach for home use, touted as a "bleacher, germicide, cleanser and disinfectant."
Bleach earns exalted status during World War II because it could disinfect wounds, neutralize enemy gases and purify water.
Liquid bleach is used to scrub down the Apollo 11 astronauts after their lunar landing to help guard against “moon germs.”
The company introduces Tilex® instant mildew stain remover nationally in the U.S.
The Ayudín® bleach and cleaning brand becomes part of the product portfolio in Argentina.
The company begins marketing Brita® water filtration products in the U.S.
Poett® cleaning products are the latest addition to the portfolio in Argentina.
The company aids in relief efforts after Hurricane Katrina, a South Asian tsunami and a typhoon in Malaysia.
The Hidden Valley® brand launches the Love Your Veggies™ campaign to help educate children about nutrition.
Seizing on the health and wellness consumer megatrend, Clorox acquires Burt’s Bees®, a leader in the natural personal care category.
The company launches the Green Works® line of naturally derived cleaners into the mainstream cleaning aisle.
Clorox is first major consumer packaged goods company to voluntarily disclose cleaning and disinfecting ingredients for U.S. and Canada.
Clorox Commercial Solutions® germicidal bleach becomes first product to get EPA registration for killing C. difficile spores on hard, nonporous surfaces.
Clorox acquires Caltech Industries and its Dispatch® brand, becoming a leading provider of bleach-based disinfectants in healthcare.
The company initiates the Clorox® Safe Water Project to provide people in a rural area of Peru with access to safe drinking water.
The company donates 36,000 bottles of Clorox® regular bleach to help with Ebola prevention and control in Sierra Leone and Liberia.
The company’s professional division begins marketing the Clorox Healthcare® Optimum-UV® system.
Clorox expands into the digestive health category with the acquisition of the Renew Life® brand.