Innovation Highlights

Clorox introduced new products across the portfolio in fiscal year 2018, delivering 3 percent of incremental sales.

Roll over on a product to learn more.

Clorox® bleach with Cloromax®
Burt’s Bees® cosmetics (mascara, foundation, eye shadow, eye pencil, blush) and liquid lipsticks
Glad® ForceFlex Plus Advanced Protection trash bags
Fresh Step Clean Paws® Multi-Cat with the Power of Febreze cat litter
Kingsford® EcoLight charcoal lighter
Hidden Valley® Ranch seasoning shakers
Hidden Valley® Ranch Simply Dinners™ meal preparation kits
RenewLife® Mood & Stress probiotic
RenewLife® probiotics + organic prebiotics (Kids Daily)
Clorox® Scentiva® bathroom cleaners
Poett® Lov(e)volution® cleaners (Latin America)
Clorox® Triple Accion bleach (Latin America)