Imagine INNOVATING FOR GOOD Growth:
Marketplace trends and disruptions demand a corresponding shift in approach. We’re introducing our IGNITE Strategy to address today’s and tomorrow’s challenges — rising consumer expectations, an evolving retail landscape, shifts in costs and competition, and rapidly advancing technology — and use them to our competitive advantage. IGNITE builds on our previous 2020 Strategy, marked by an unwavering focus on delivering superior experiences to our consumers by innovating in everything we do.
The integrated strategic choices we have identified will enable profitable, sustainable and responsible growth — what we call Good Growth. By achieving Good Growth, we’ll further our vision of earning people’s enduring loyalty.