2019 Integrated Annual Report
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Imagine INNOVATING FOR GOOD Growth:
IGNITE

Marketplace trends and disruptions demand a corresponding shift in approach. We’re introducing our IGNITE Strategy to address today’s and tomorrow’s challenges — rising consumer expectations, an evolving retail landscape, shifts in costs and competition, and rapidly advancing technology — and use them to our competitive advantage. IGNITE builds on our previous 2020 Strategy, marked by an unwavering focus on delivering superior experiences to our consumers by innovating in everything we do.

The integrated strategic choices we have identified will enable profitable, sustainable and responsible growth — what we call Good Growth. By achieving Good Growth, we’ll further our vision of earning people’s enduring loyalty.

IGNITE: Integrated Strategic Choices

Fuel

Fuel growth
 

We’ll widen the funnel on how we deliver cost savings, leveraging technology and sustainability to generate fuel for growth.

Innovate

Innovate experiences

By turning data into insights, we’ll build purpose-driven, personalized brands while enhancing consumer shopping experiences — allowing us to better serve people.

Reimagine

Reimagine work

We’ll galvanize our people with a bolder, more inclusive workplace in which we simplify our operations, tap technology and move more quickly to drive growth.

Evolve

Evolve portfolio

We’ll broaden our playing field in and around our core business through an emphasis on consumer megatrends, including sustainability.

CLOROX VISION: Exceptional innovators
who earn people’s enduring loyalty.

Personalized,
purposeful brands
Friction-free
shopping
Expanded
innovation
Fuel for
growth
A bolder, faster
Culture
A better world
for people &
our planet

IGNITE ESG Goals

We’re imagining a brighter future by committing to goals to support sustainable products and packaging,
climate stewardship, and the well-being of our employees and consumers.

PLANET

Plastic and waste: Be a leader in establishing the circular economy through radical material reduction in virgin packaging (plastic and fiber).

  • 50% reduction in virgin packaging
  • 100% recyclable, reusable or compostable packaging
  • Double plastic post-consumer recycled content in packaging
  • Global zero-waste-to-landfill

Climate stewardship:
Drive science-based climate action against our value chain.

  • Science-based targets for greenhouse gas emissions
  • 100% renewable electricity by 2025 in U.S. and Canada

Product

Be a leader in responsible product stewardship with a focus on progressive actions to enhance the practices of our company and the consumer packaged goods industry overall.

PEOPLE

Help our consumers and employees through purpose-led choices that enhance well-being.

Governance

Continue our unwavering commitment to strong corporate governance and senior management incentives tied to successful strategy execution.