While recommendations on what constitutes healthy eating shift, issues such as childhood obesity, cardiovascular disease and diabetes remain a growing challenge. The number of obese children in America has more than tripled in the last 40 years. In fact, more parents worry about childhood obesity than they do about smoking and drug abuse.1
The Clorox Company brands are committed to being part of the solution by nourishing a healthy lifestyle. Our Brita® brand is helping families tackle this problem by encouraging them to drink more water, more often, instead of sugary drinks. Together with the Partnership for a Healthier America and its “Drink Up” campaign, the brand has been working to increase water consumption for the past three years. When you consider that drinking just one regular soda per day adds up to more than 200,000 sugar cubes over an average lifetime, it’s clear that switching from soda to water can help children live healthier lives.
The Hidden Valley® brand is addressing obesity and poor nutrition by encouraging children and adults alike to consume more vegetables. Only one in 10 kids eats enough fruits and vegetables, and 28 percent of all produce brought home goes to waste — statistics we’re committed to improving. By teaming up with the Partnership for a Healthier America and its Fruits ’n’ Veggies initiative as well as through the recent Taste Not Waste campaign, we’re promoting healthier eating habits by suggesting ways picky eaters can make their vegetables more appealing with help from Hidden Valley® dressings and dry mixes.
In regions where the issue is having safe water to drink — a problem affecting approximately 1 billion people worldwide — Clorox also acts to make a difference. Nearly 4 million of Peru’s 30 million residents don’t have access to potable water. Our Clorox® Safe Water Project, managed through a partnership with a local nongovernmental organization, allows more than 25,000 Peruvians to make their water safe by using just a few drops of bleach from local disinfecting stations.
Our recent acquisition of the Renew Life® brand represents another step in our evolution as a health and wellness company. With more than two-thirds of Americans experiencing digestive health issues, we’re in a position to support those needs through a range of products that include probiotics, fiber, digestive aids, enzymes and internal cleanses. With a focus on science, using the highest levels of quality and purity supported by careful analysis and testing, the brand creates powerful and effective formulas to help promote optimal health through natural products that support digestive and overall wellness.
1 C.S. Mott Children's Hospital National Poll on Children's Health, 2013.